Facebook Ads between transparency and innovation

The companies of the new millennium live on technology or are born from it. In the economy dominated by startups and applications, not only companies change, but also the way of doing business and so do the indispensable tools for success.

Advertising: Social Media and Facebook Ads

Among these increasingly numerous tools and channels, Social Networks cannot be missing, with all the Advertising strategies they offer and compete on the affirmation of the historic Goolge Ads system.

Nowadays, advertising campaigns on social media are becoming more and more useful, always developing and constantly evolving. One above all, Facebook Ads.

The pioneer of social media advertising is the social media par excellence, Facebook, which with its two billion users can only be the master also for the infinite effects of the advertising campaigns that Mark Zuckerberg offers to all of us ... and which continues to update both by display mode and by interaction.

Lately, the Cupertino company has had to face many problems, related to advertising promotions and content that have potentially influenced people during the American elections.

To increase the transparency of social media advertisements, there is currently a test in Canada that will give users the opportunity to make a new type of click: "view ads". With this the user will be able to see the advertisements that that page / business is publishing on Facebook, but also on Instagram and Messenger, channels owned by Facebook.

As for the advertising campaigns relating to elections and referendums, and everything related to politics, the company promises greater controls and checks, even on the audience reached by advertising.

Watch tab: videos end up in a corner

A novelty of Facebook that has been successful is that of the watch tab that allows you to house the videos running in a separate section of the page, in a corner.

In this situation, advertising is also affected: whoever wants to buy an advertisement during a video must be aware that that video will be in front of the user even if he is scrolling through his Facebook home, and must therefore be well defined even not at full screen and must be able to capture attention even when it moves to other areas of the page.

The success of this new Facebook option is however confirmed, and is fueled by the growing trend of watching videos on any device, primarily on mobile.

Of course Facebook like the other social networks will continue to innovate, to change its tools ... and also its privacy policies, given the heavy questions raised in recent times regarding this topic.

It will be necessary to keep up to date through industry experts, training and updating events and through a continuous search for information, to be ready when new updates arrive from Cupertino.

Only those who are on the piece will be able to make the most of each channel from the first moment!

Posted By : Abdul Rimaaz

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