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Online graphic portfolio: how to do it correctly

For those who work in the graphics sector, having a curated portfolio is essential to find new customers online. Here are some tips for creating one. If once having a CV was enough to offer oneself to potential employers, in today's evolved and multifaceted professional universe there are many other ways to present oneself to the public and hope to attract the best collaborations. Especially if you work in the creative sector and you deal with graphic design you will surely have found yourself faced with the need to create an online portfolio to use as an effective business card . A well structured and compelling portfolio is not just a list of the projects you have completed and it is not even a simple resume with a concise list of training, cooperation and professional background. It is much more: it can be considered a complete showcase of your professionalism and personality, it must be taken care of in the smallest details to really serve its purpose of capturing interest...
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Facebook Ads between transparency and innovation

The companies of the new millennium live on technology or are born from it. In the economy dominated by startups and applications, not only companies change, but also the way of doing business and so do the indispensable tools for success. Advertising: Social Media and Facebook Ads Among these increasingly numerous tools and channels, Social Networks cannot be missing, with all the Advertising strategies they offer and compete on the affirmation of the historic Goolge Ads system. Nowadays, advertising campaigns on social media are becoming more and more useful, always developing and constantly evolving. One above all, Facebook Ads. The pioneer of social media advertising is the social media par excellence , Facebook, which with its two billion users can only be the master also for the infinite effects of the advertising campaigns that Mark Zuckerberg offers to all of us ... and which continues to update both by display mode and by interaction. Lately, the Cupertino company ha...
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Prepare your Google Ads campaigns for the holidays

How do smart shopping campaigns work? They work around our business goals and leverage machine learning with a number of variables and indicators that other types of campaigns currently don't account for. These campaigns work and optimize automatically based on our goals. They allow you to maximize coverage in all Google networks and networks, not limited to the search network. Google Ads Smart Shopping Campaigns, smart shopping campaigns Commercial objectives : allow you to optimize campaigns on the basis of objectives, maximizing the value of conversions Machine Learning : allow campaigns to be optimized automatically based on Google Network intent indicators : campaigns take advantage of a combination of shopping and remarketing ( dynamic and static) to reach potential customers not only on the Search Network, but also on the Display Network, You Tube and Gmail. Smart Shopping Campaigns support the goal we care about most by maximizing conversion value. In this way ...
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